AON HAS launched brand-specific auto insurance coverage with Jaguar Land Rover Canada.

The global broker and professional services firm is providing customizable policies to drivers of the luxury vehicles through its Aon Reed Stenhouse subsidiary.

Aon said the new cover guarantees drivers genuine parts and repairs at approved facilities with trained technicians.

“The partnership offers a way to personalize the buying process even further,” said Caroline Mills-White, senior VP and national director of Aon personal lines, affinity.

“We’re integrating the insurance component into the brand experience.”

The coverage is being offered to all driver types including daily commuters, collectors and antique owners.

Ms. Mills-White said the partnership is aimed at creating a frictionless customer experience.

“We’re introducing insurance right into the vehicle buying process at retail locations and it doesn’t end there,” she said.

“Aon will continue to innovate and bring new ways of delivering brand-centric insurance coverage options online and through mobile.

“We want the process to be as seamless and easy as possible.”

Sales of Jaguar Land Rover vehicles in Canada have been escalating in recent years, with an annual record of almost 14,000 units sold in 2017. Sales were on course to eclipse that amount last year.

The manufacturer as it is known today was founded in 2008 but its roots date back to Britain in the 1930s and 1940s.

It is still headquartered in Coventry, U.K. but is now owned by Indian automotive giant Tata Motors.

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